About us

2GO is a brand committed to sustainability, quality and customer satisfaction. We help people get the most out of their footwear and apparel, no matter what their lifestyle may be. Affordability, effectiveness and ease of use will always be at the core of our brand values. We offers a wide range of products that are designed to make shoes and clothes looking and feeling great, all year round.

Whether you're looking for a cleaner to remove dirt and grime, a protectant to shield from water damage and stains, a polish to restore shine and luster, insoles to provide added comfort and support, or icegrippers for a safe run in the snow, 2GO has the right product for you. So why wait? Start taking better care of yourself, your footwear and your apparel today!

We are proud of our innovative product development. 2GO has the customer at the center of attention and is inspired by the positivity and energy of future generations. We were the first in the world to develop 100% biodegradable shoe care products. Today, it goes without saying that all our shoe care products are 100% free of fluorocarbons. Sustainability is always a priority. All our products are intensively tested, maintain the highest quality and are specially developed for the harsh Nordic climate.

You will find our products in physical stores in all the Nordic countries and online in most countries across Europe.

"We don't compromise on quality or comfort when it comes to shoes. You shouldn't either."


All materials, ingredients and formulas undergo rigorous control regarding durability, sustainability and performance. Most of our products are manufactured by a small number of carefully selected suppliers in Europe. More specifically, the majority of production is based in Turkey and Germany.


At 2GO, sustainability is always a priority. Shoes are not designed to be worn a few times and then thrown away. Quite the contrary, in our opinion. We cherish the worn. We make the worn look and feel like new! Why? We want you to wear your shoes for a long, long time. It's good for you, your wallet and mother earth.

Customer satisfaction

Don't take our word for it. Test yourself. We want to make it easier for you to take care of your shoes. Through inspiration or education, doesn't matter. We will constantly strive to be better and make better products. Feel free to join us on the journey, and please leave feedback along the way. It helps us grow.